Unlocking the Social Media Mystery

Author

Kolby Cregger
December 13, 2023

Many find social media marketing intimidating due to its complex nature, involving various components like branding, SEO, analytics, and more. However, it doesn't need to be daunting; in fact, it should be enjoyable. To kick things off, let's begin by discussing what social media marketing isn't.

What Social Media Marketing Isn’t: 

  • Going Viral - Viral content often generates a spike in attention, but it's usually short-lived. The rapid surge in interest may not translate into long-term engagement or customer loyalty.

  • Posting - Posting random content just to have something on-the-line doesn’t translate to a marketing strategy.

  • Having a Big Following - Often followers don’t = customers. You want to create loyal customers not followers.

  • Only for Sales - People get bombarded with ads. According to Forbes we see 4,000 - 10,000 ads a day. While there is a time and place for everything sales should not be the only thing you try to do with your social media accounts.

So now that we know what social media marketing isn’t. What exactly is it?

It’s a conversation.

Before you write me off, hear me out. Social media marketing centers around trust-building, and how do you establish trust? Through conversation. Initiate the dialogue with your customers; don't wait for them to take the first step. Why should they choose your shop over competitors? This is a conversation you should be actively engaging in on your social channels. I'm not suggesting you declare superiority over others; there's room for everyone. Instead, showcase what sets you apart. Perhaps your shop has a more humorous side than the one down the street. Let that shine on social media—don't shy away from being authentic. Authenticity is the most effective way to kick off any conversation, whether it's digital or face-to-face.

That’s nice and all, but where are the actionable tips we were promised?

Before delving into the tips, I wanted to establish a framework for you to authentically represent your brand. I've observed individuals applying marketing tips and tricks without benefiting their brand or business. My aim is to guide you in using these insights to maximize success for your unique situation.

This Weeks Tips:

  1. Post Content On The Same Days/Times:

    • Creates a routine for your audience.

    • The algorithm tends to favor creators that post on a consistent schedule.

    • Shows a commitment to showing up online.

  2. Do A Social Media Audit:

    • Make sure all the logos, links and contact info are the same across all platforms (including google.)

    • Check your engagement for the last month. What post got the most likes/ comments? Try to find out why.

    • Check consistency. Are all your post relevant to your business? Don’t be afraid to experiment with your content just make sure its all relevant to your business.

  3. Experiment With Videos:

    • Videos have higher engagement than photos on most platforms

    • You can tell better stories with video. You don’t have to be in the videos yourself, but they will do better if you do! Its your business tell people about it with your own voice!

    • (Pro Tip) Posting a carousel video: photo first then a video is getting higher engagement right now.