To Elf Yourself Or Not to Elf YourSelf

Understanding Trends Effect on Your Business

Author

Kolby Cregger
December 20, 2023

Should I Elf Myself?

We've all seen how social media trends can skyrocket a business, right? But let's face it—not all trends are worth the hype. They pop up and disappear faster than a flash sale at Kohl's, does everyone else give out kohls cash as Christmas gifts is that just me? But trends leaving us wondering: Should we ride the wave or let it pass?

In the ever-evolving world of social media, trends can be a bit tricky. By the time we catch wind of them, they've already come and gone, making room for the next big thing. Still, there's a silver lining—knowing how to use trends can seriously up your business game.

So, here's the big question: Which trends should you grab onto to give your business a boost? In this newsletter, we're diving into the world of social media trends. We'll help you cut through the noise and figure out the trends that not only catch attention but also fit seamlessly with your business.

Before we talk about what trends you should be focusing on, let’s talk about some of the issues that come with chasing the newest trend.

Here are some challenges associated with chasing the latest trends:

  • Short Lifespan - As we talked about above by the time you identify and adapt to a trend, it might already be fading’

  • Over Saturation - As more businesses and individuals hop on a popular trend, the market can become saturated. Your content may get lost in the noise, and it becomes harder to stand out. If everyone in your specific industry is posting a trend, its best to sit it out to stand out.

  • Misalignment with Brand Image - Some trends may not align with the image or values of your brand. Associating your brand with a trend that doesn't resonate with your audience can lead to confusion and potential backlash.

  • Inauthenticity - Building off the point above, trying to force your brand into a trend that doesn't align with your values or identity can come across as inauthentic. Authenticity is crucial for building trust with your audience.

Having acknowledged the challenges associated with social media trends, the key lies in determining which trends align with your business goals. The first step involves a deep understanding of your business, your audience, and the image you wish to cultivate. Take the time to identify your unique selling points and the values that define your brand. Equally crucial is comprehending your audience—what resonates with them, their preferences, and the platforms they frequent.

By aligning social media trends with your business identity and the interests of your target audience, you can effectively filter through the noise and discern which trends are not only relevant but also contribute meaningfully to your brand's narrative. In essence, success in navigating social media trends is rooted in a strategic blend of self-awareness, audience understanding, and a clear vision of your brand's identity and goals.

Trends that are good for any business

  • User Generated Content - This is when you get customers of yours to make content that you would post on your social channels. This could be them taking a shopping trip to your store or filming a review of one of your products or services.

  • Local Trends - Is there a local event or destination that locals love? Try incorporating that into your marketing. For instance Frosty Friday is a big thing for Downtown Frederick so making content leading up to the event will help you stay top of the feed in the local market.

  • Video Content - Video offers your customers more to engage with. Videos can be anything from a walk though your store/office to a full on advertisement and everything in between. Ive seen some business use pictures and though a editor like canva turn them into video content that plays like a slideshow.

  • Nostalgic Content - Posting nostalgic content on social media is like unlocking a treasure chest of cherished memories. It's not just about posting relatable content for your customers; it's a delightful journey down memory lane. Share content that resonates with your audience, whether it's a heartfelt throwback to your opening days or a nostalgic nod to the bygone era of your industry.

Now that we know a little more about how to asses social media trends, What's your verdict: to elf yourself or not this holiday season? 🎄✨